Elton Oil — Fuel distributor

The objective:

To address EltonOil Company's challenges, Xbit followed an approach built on four key stages: understanding who the users are and what their environment looks like; identifying user problems and selecting the pain points to solve; co-designing innovative solutions directly connected to user expectations; then testing by presenting those solutions to users, so as to challenge our own assumptions

Our approach:

User testing was carried out across the four key stages:

• –To sharpen our understanding of client needs and of the specifics of each profile, a qualitative research phase was run through a series of interviews, completed by standardised questionnaires — so-called usability scales.
• –Once the wireframes were validated, a moderated testing phase began in order to confirm the first proposals.

The plus:

After an in-depth study of the existing setup, the team's final phase focused on redesigning the user experience for Elton's customers. The main constraints were to simplify how information is presented, so as to deliver an ergonomic, sales-oriented interface.